New technology, old-world style: Zillow reveals 2025's home trends

As we head into 2020, homeowners and buyers alike are expected to blend cutting-edge tech with vintage charm to create spaces that are as eco-friendly as they are inviting. Here’s what Zillow says will be driving the real estate market in 2025 and how these trends could redefine what buyers value in a home.

A Surge in Electric Features

Sustainability is more than just a trend; it’s quickly becoming a top priority. In 2025, homes with eco-friendly upgrades, like whole-home batteries and electric vehicle (EV) chargers, are hot commodities. Zillow reports a 62% increase in mentions of whole-home batteries, which can store solar energy to power the home when the sun isn’t shining. Solar panels, too, are becoming more popular, popping up 18% more in listings than last year. And it’s not just big power solutions—energy-efficient appliances, like induction cooktops, are gaining traction.

The lesson here for homeowners? Investing in sustainable, green features is not only attractive to eco-conscious buyers but also offers potential savings on utility bills, making it a win-win.

Cozy Vibes

Gone are the days of sprawling open floor plans. “Cozy” spaces are now highly desirable, as they provide comfort, intimacy, and versatility. Listings that highlight cozy nooks and color-saturated rooms are 35% more common than last year, reflecting a shift in what buyers find appealing. Think small, purpose-driven rooms that serve as dens, libraries, or even home offices.

This shift from vast open spaces to cozy, compartmentalized rooms reflects the growing desire for comfort and affordability. Instead of the vast great rooms we saw during the pandemic, buyers are embracing spaces that are tailored, warm, and often more manageable.

Old-World Charm Makes a Comeback

Vintage is in, and 2025’s homeowners are going full-on nostalgia. From floral patterns and chintz to antique furniture and rich tapestries, there’s a renewed love for old-world aesthetics. Mentions of “vintage” in listings are up by 9%, and “nostalgia” is trending 14% more than last year.

One of the most intriguing old-world revivals is the Victorian-era scullery, a second kitchen or “back kitchen” for food prep and cleanup, which has grown by 8% in popularity. Home libraries and cozy reading nooks are also back, appealing to buyers seeking a retreat into a timeless, literary world.

Climate Resiliency

With climate concerns on the rise, more homes are incorporating climate-resilient features, and buyers are taking notice. Zillow’s data shows a significant increase in listings that mention flood barriers, seismic retrofitting, and water catchment systems, as well as drought-resistant landscaping, which is up 14% from last year. 

These features don’t just add a layer of security—they can also reduce insurance costs, a major consideration as extreme weather events become more common. In 2025, buyers are valuing properties that not only provide shelter but also adapt to a changing environment.

Spa-Inspired Wet Rooms

For those looking to bring a touch of luxury into their homes, spa-inspired wet rooms are a trend to watch. Wet rooms, where the shower and bathtub coexist in a waterproof, open space, have risen 19% in Zillow’s listings. This bathroom design, often found in upscale hotels, is becoming more accessible and desirable in residential spaces.

This focus on wellness is reflective of a larger movement: buyers are increasingly looking for homes that cater to their physical and mental well-being. Zillow reports a 16% rise in listings that mention wellness features, showing that relaxation, peace, and self-care are high on the list of buyer priorities.

Final Thoughts

For buyers and homeowners alike, 2025’s trends reveal a new approach to home design: blending sustainability and advanced technology with the timeless comforts of nostalgic decor. The ideal home now offers more than just shelter; it’s a space where environmental responsibility, coziness, and safety are prioritized alongside personal style. Whether you’re in the market to buy or sell, staying attuned to these trends could be key to creating or finding a home that feels truly future-ready.